Leveraging customer knowledge for new products in B2C: Drivers and performance implications

Schuhmacher, Monika C. ; Kuester, Sabine

Document Type:	Conference or workshop publication
Year of publication:	2010
Book title:	The innovation in crisis time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010
The title of a journal, publication series:	EIASM Conference Proceedings Series
Page range:	233-234
Conference title:	17th International Product Development Management Conference
Location of the conference venue:	Murcia, Spain
Date of the conference:	13.-15.06.2010
Publisher:	Munuera, José Luis
Place of publication:	Brussels
Publishing house:	EIASM
ISSN:	1998-7374
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Schuhmacher, Monika C. ; Kuester, Sabine

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item