Leveraging customer knowledge for new products in B2C: Drivers and performance implications


Schuhmacher, Monika C. ; Kuester, Sabine


Document Type: Conference or workshop publication
Year of publication: 2010
Book title: The Innovation in Crisis Time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010
Page range: 233-234
Date of the conference: June 14-15, 2010
Author/Publisher of the book
(only the first ones mentioned)
:
Munuera, José Luis
Place of publication: Brussels
Publishing house: EIASM
ISSN: 1998-7374
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Leveraging customer knowledge for new products in B2C: Drivers and performance implications. Munuera, José Luis 233-234 In: The Innovation in Crisis Time : 17th International Product Development Management Conference, Murcia, Spain - June 14 - 15, 2010 (2010) Brussels [Conference or workshop publication]


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ORCID: Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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