Strategies for introducing prices for formerly free value-added services

Document Type:	Conference presentation
Year of publication:	2010
Conference title:	32nd INFORMS Marketing Science Conference
Location of the conference venue:	Köln
Date of the conference:	June 17-19, 2010
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Broermann, Barbara ; Kuester, Sabine

Google Scholar: Broermann, Barbara ; Kuester, Sabine

ORCID: Broermann, Barbara ; Kuester, Sabine

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