The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services


Schuhmacher, Monika C. ; Kuester, Sabine ; Herbst, Laura


Document Type: Conference or workshop publication
Year of publication: 2013
Book title: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 24
Page range: 207-208
Conference title: 2013 AMA Winter Marketing Educators' Conference
Location of the conference venue: Las Vegas, Nev.
Date of the conference: Feb. 15-17, 2013
Author/Publisher of the book
(only the first ones mentioned)
:
Rindfleisch, Aric
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 0-87757-351-4 , 978-1-62748-887-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Herbst, Laura The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services. Rindfleisch, Aric AMA Educators' Proceedings 24 207-208 In: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013 (2013) Chicago, IL ; Red Hook, NY 2013 AMA Winter Marketing Educators' Conference (Las Vegas, Nev.) [Conference or workshop publication]


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