The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services

Document Type:	Conference or workshop publication
Year of publication:	2013
Book title:	AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	24
Page range:	207-208
Conference title:	2013 AMA Winter Marketing Educators' Conference
Location of the conference venue:	Las Vegas, Nev.
Date of the conference:	Feb. 15-17, 2013
Publisher:	Rindfleisch, Aric
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	0-87757-351-4 , 978-1-62748-887-7
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Herbst, Laura

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Herbst, Laura

ORCID: Schuhmacher, Monika C. ; Kuester, Sabine

; Herbst, Laura

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item