The Influence of Motive-Based Communication on Price Fairness: Pricing Formerly Free Value-Added Services

Schuhmacher, Monika C. ; Kuester, Sabine ; Herbst, Laura

Document Type: Conference or workshop publication
Year of publication: 2013
Book title: AMA Winter Marketing Educators’ Conference 2013 : Challenging the Bounds of Marketing Thought : Las Vegas, Nevada, USA, 15-17 February 2013
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 24
Page range: 207-208
Conference title: 2013 AMA Winter Marketing Educators' Conference
Location of the conference venue: Las Vegas, Nev.
Date of the conference: Feb. 15-17, 2013
Publisher: Rindfleisch, Aric
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 0-87757-351-4 , 978-1-62748-887-7
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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