Stakeholder configuration for the development of successful radical new services


Deker, Johannes ; Schuhmacher, Monika C. ; Kuester, Sabine


Document Type: Conference or workshop publication
Year of publication: 2013
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 42
Conference title: Lost in Translation: Marketing in an Interconnected World
Location of the conference venue: Istanbul
Date of the conference: June 4-7, 2013
Place of publication: Stockholm
Publishing house: EMAC
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Deker, Johannes, Schuhmacher, Monika C. and Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288 Stakeholder configuration for the development of successful radical new services. Proceedings ... EMAC Conference 42 (2013) Stockholm Lost in Translation: Marketing in an Interconnected World (Istanbul) [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item