Bindung interner Kunden im Nonprofit Sektor - Der Fall "Freiwillige"


Helmig, Bernd ; Scholz, Hellen



Document Type: Book chapter
Year of publication: 2013
Book title: Handbuch Kundenbindungsmanagement
Page range: 969-993
Publisher: Bruhn, Manfred
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-8349-3438-3
Edition: 8.
Publication language: German
Institution: Business School > ABWL, Public & Non Profit Management (Helmig 2008-)
Subject: 650 Management




Dieser Eintrag ist Teil der Universitätsbibliographie.




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