Using Member Lifetime Value to Support Value-Based Relationship Management in Membership Organizations


Rupp, Christine ; Helmig, Bernd


Document Type: Conference presentation
Year of publication: 2012
Conference title: 41th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA)
Location of the conference venue: Indianapolis, Ind.
Date of the conference: November, 15-17
Publication language: English
Institution: Business School > ABWL, Public & Non Profit Management (Helmig)
Subject: 060 Organizations and museology

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Rupp, Christine ; Helmig, Bernd Using Member Lifetime Value to Support Value-Based Relationship Management in Membership Organizations. (2012) 41th Annual Conference of the Association for Research on Nonprofit Organizations and Voluntary Action (ARNOVA) (Indianapolis, Ind.) [Conference presentation]


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