Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement

Document Type:	Conference presentation
Year of publication:	2011
Conference title:	AMA Summer Marketing Educators' Conference
Location of the conference venue:	San Francisco, Calif.
Date of the conference:	August 05-08, 2011
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Schuhmacher, Monika C.

Google Scholar: Schuhmacher, Monika C.

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