Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement


Schuhmacher, Monika C.


Document Type: Conference presentation
Year of publication: 2011
Conference title: AMA Summer Marketing Educators' Conference
Location of the conference venue: San Francisco, Calif.
Date of the conference: August 05-08, 2011
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Schuhmacher, Monika C. Sport Sponsoring - The Communication Impact of Different Components of theSponsor-Event-Fit and the Role of Involvement. (2011) AMA Summer Marketing Educators' Conference (San Francisco, Calif.) [Conference presentation]


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