Consumer Evaluations of Intelligent Products

Schuhmacher, Monika C.

Document Type: Conference presentation
Year of publication: 2009
Conference title: 16th IPDM Conference
Location of the conference venue: Enschede, Netherlands
Date of the conference: 7.-9. Juni
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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