Price complexity and perceptions of price fairness: The moderating effect of need for cognition


Feurer, Sven ; Kuester, Sabine ; Broermann, Barbara ; Schuhmacher, Monika C.



URL: https://archive.ama.org/archive/AboutAMA/Volunteer...
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 23
Page range: 258-259
Conference title: AMA Winter Educators' Conference 2012
Location of the conference venue: St. Petersburg, Russia
Date of the conference: 17.02.-19.02.2012
Author/Publisher of the book
(only the first ones mentioned)
:
Bharadwaj, Sundar
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Feurer, Sven ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Broermann, Barbara ; Schuhmacher, Monika C. Price complexity and perceptions of price fairness: The moderating effect of need for cognition. Bharadwaj, Sundar AMA Educators' Proceedings 23 258-259 In: 2012 AMA Winter Educators’ Conference Marketing Theory and Applications (2012) Chicago, IL ; Red Hook, NY AMA Winter Educators' Conference 2012 (St. Petersburg, Russia) [Conference or workshop publication]


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