Price complexity and perceptions of price fairness: The moderating effect of need for cognition

URL:	https://archive.ama.org/archive/AboutAMA/Volunteer...
Document Type:	Conference or workshop publication
Year of publication:	2012
Book title:	2012 AMA Winter Educators’ Conference Marketing Theory and Applications
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	23
Page range:	258-259
Conference title:	AMA Winter Educators' Conference 2012
Location of the conference venue:	St. Petersburg, Russia
Date of the conference:	17.02.-19.02.2012
Publisher:	Bharadwaj, Sundar
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Feurer, Sven ; Kuester, Sabine ; Broermann, Barbara ; Schuhmacher, Monika C.

Google Scholar: Feurer, Sven ; Kuester, Sabine ; Broermann, Barbara ; Schuhmacher, Monika C.

ORCID: Feurer, Sven, Kuester, Sabine

, Broermann, Barbara and Schuhmacher, Monika C.

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