When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction


Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.



Document Type: Conference presentation
Year of publication: 2012
Conference title: EMAC Conference 2012
Location of the conference venue: Lisboa, Portugal
Date of the conference: 22.-25. Mai
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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