When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction

Document Type:	Conference presentation
Year of publication:	2012
Conference title:	EMAC Conference 2012
Location of the conference venue:	Lisboa, Portugal
Date of the conference:	22.-25. Mai
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.

Google Scholar: Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.

ORCID: Feurer, Sven ; Kuester, Sabine

; Schuhmacher, Monika C.

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