When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction


Feurer, Sven ; Kuester, Sabine ; Schuhmacher, Monika C.


Document Type: Conference presentation
Year of publication: 2012
Conference title: EMAC Conference 2012
Location of the conference venue: Lisboa, Portugal
Date of the conference: 22.-25. Mai
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Feurer, Sven, Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288 and Schuhmacher, Monika C. When is the launch price of a new product (un)fair? The moderating effects of new product radicalness, customer innovativeness and expected future price reduction. (2012) EMAC Conference 2012 (Lisboa, Portugal) [Conference presentation]


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