Tactical launch decisions for technological innovations: The importance of customer innovativeness

Document Type:	Conference presentation
Year of publication:	2012
Conference title:	EMAC Conference
Location of the conference venue:	Lisboa, Portugal
Date of the conference:	22.-25. Mai
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Schuhmacher, Monika C.

Google Scholar: Schuhmacher, Monika C.

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