Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation


Schuhmacher, Monika C.


Document Type: Conference presentation
Year of publication: 2012
Conference title: EMAC Conference
Location of the conference venue: Lisboa, Portugal
Date of the conference: 22.-25. Mai
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




+ Citation Example and Export

Schuhmacher, Monika C. Instruments to overcome the negative influence of country-of-origin on the adoption of a radical innovation. (2012) EMAC Conference (Lisboa, Portugal) [Conference presentation]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item