Launch tactics for service innovations : Review, synthesis, and ideas for future research


Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2013
Conference title: 42nd EMAC Annual Conference
Location of the conference venue: Istanbul, Turkey
Date of the conference: June 4-7, 2013
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Launch tactics for service innovations : Review, synthesis, and ideas for future research. (2013) 42nd EMAC Annual Conference (Istanbul, Turkey) [Conference presentation]


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