Launch tactics for service innovations : Review, synthesis, and ideas for future research

Document Type:	Conference presentation
Year of publication:	2013
Conference title:	42nd EMAC Annual Conference
Location of the conference venue:	Istanbul, Turkey
Date of the conference:	June 4-7, 2013
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine

Google Scholar: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine

ORCID: Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

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