Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?

Document Type:	Conference presentation
Year of publication:	2013
Conference title:	ANZMAC 2013
Location of the conference venue:	Auckland, NZ
Date of the conference:	December 1-4, 2013
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena

ORCID: Schuhmacher, Monika C. ; Kuester, Sabine

; Fertmann, Anna-Lena

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