Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?


Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena


Document Type: Conference presentation
Year of publication: 2013
Conference title: ANZMAC 2013
Location of the conference venue: Auckland, NZ
Date of the conference: December 1-4, 2013
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Schuhmacher, Monika C., Kuester, Sabine ORCID: https://orcid.org/0000-0003-0985-2288 and Fertmann, Anna-Lena Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations? (2013) ANZMAC 2013 (Auckland, NZ) [Conference presentation]


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