Pricing Service Innovations: The Influence of Consumer Characteristics and Expectations?

Schuhmacher, Monika C. ; Kuester, Sabine ; Fertmann, Anna-Lena

Document Type: Conference presentation
Year of publication: 2013
Conference title: ANZMAC 2013
Location of the conference venue: Auckland, NZ
Date of the conference: December 1-4, 2013
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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