A Text Mining Application for Exploring the Voice of the Customer

Botzenhardt, Achim ; Maedche, Alexander ; Witt, Andreas

Document Type: Conference presentation
Year of publication: 2011
Conference title: 17th Americas Conference on Information Systems (AMCIS 2011)
Location of the conference venue: Detroit, Mich.
Date of the conference: 04. - 07. August 2011
Publication language: English
Institution: Business School > Wirtschaftsinformatik IV (Mädche 2009-2015)
Subject: 330 Economics

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