Science Fiction Prototyping as a Tool to Turn Patents into Innovative Marketable Products

Zybura, Jan

Vorschau

PDF (Science Fiction Prototyping as a Tool to Turn Patents into Innovative Marketable Products)
AISE18-0235.pdf - Veröffentlichte Version
Download (502kB)

DOI:	https://doi.org/10.3233/978-1-61499-411-4-235
URL:	https://ub-madoc.bib.uni-mannheim.de/36602
Weitere URL:	http://www.institut-fuer-mittelstandsforschung.de/...
URN:	urn:nbn:de:bsz:180-madoc-366029
Dokumenttyp:	Konferenzveröffentlichung
Erscheinungsjahr:	2014
Buchtitel:	Workshop Proceedings of the 10th International Conference on Intelligent Environments
Titel einer Zeitschrift oder einer Reihe:	Ambient Intelligence and Smart Environments
Band/Volume:	18
Seitenbereich:	235-246
Veranstaltungstitel:	Creative Science Shanghai: A Discussion About the Future
Veranstaltungsort:	Shanghai, China
Veranstaltungsdatum:	June 30 - July 1, 2014
Herausgeber:	Augusto, Juan C.
Ort der Veröffentlichung:	Amsterdam
Verlag:	IOS Press
ISBN:	978-1-61499-410-7 , 978-1-61499-411-4
Sprache der Veröffentlichung:	Englisch
Einrichtung:	Fakultät für Betriebswirtschaftslehre > Mittelstandsforschung u. Entrepreneurship (Woywode 2007-)
Fachgebiet:	330 Wirtschaft
Freie Schlagwörter (Englisch):	science ﬁction prototyping , invention , patents , technology , opportunity recognition , marketable product , commercialization
Abstract:	Science Fiction Prototyping (SFP) has a lot of potential as a tool to help turn patents into innovative marketable products. The underlying assumption of this paper is that many patents from research institutions and corporations alike lie idle when it comes to their actual realization and commercialization as real products. The conceptual paper focuses on patents that are already application-centric and constitute a technology prototype. Despite technological foresight and trend analyses gaining increasing momentum and attention in theory and practice, we anticipate a lack of creativity and future context in opportunity identiﬁcation following invention. Whereas traditional methods focus on product prototypes and technological foresight, context prototypes gain substantially less attention. The paper derives a conceptual framework that addresses this gap and introduces SFP as a tool to foster commercialization efforts and business innovation. Its contribution is threefold: We explore new ways of how to spot new capitalization opportunities on patents, suggest SFP as a strategic tool to provide a more structured way of creative thinking to seize future market opportunities and aim at supporting SFP as an increasingly sophisticated method in technology forecasting and future science.