Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed MarketsSchuhmacher, Monika C. ; Kuester, Sabine ; Siegk, Johanna
BASE:
Schuhmacher, Monika C.
;
Kuester, Sabine
;
Siegk, Johanna
Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Siegk, Johanna ORCID: Schuhmacher, Monika C. ; Kuester, Sabine ![]()
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