Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets

Schuhmacher, Monika C. ; Kuester, Sabine ; Siegk, Johanna

Document Type: Conference or workshop publication
Year of publication: 2014
Book title: 21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts
Page range: 209-210
Date of the conference: 16.-17. Juni 2014
Publisher: Ledwith, Ann
Place of publication: Limerick
Publishing house: EIASM European Inst. for Advanced Studies in Management
ISSN: 1998-7374
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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