Reverse Innovations: What to Communicate when Launching Innovations from Emerging Markets to Developed Markets

Document Type:	Conference or workshop publication
Year of publication:	2014
Book title:	21st International Product Development Management Conference “Innovation through Engineering, Business & Design : Limerick, Ireland, June 15-17, 2014 ; conference papers/book of abstracts
Page range:	209-210
Date of the conference:	16.-17. Juni 2014
Publisher:	Ledwith, Ann
Place of publication:	Limerick
Publishing house:	EIASM European Inst. for Advanced Studies in Management
ISSN:	1998-7374
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Siegk, Johanna

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Siegk, Johanna

ORCID: Schuhmacher, Monika C. ; Kuester, Sabine

; Siegk, Johanna

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