Fallstudie: Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG


Nuneva, Adriana M. ; Crisand, Marcel ; Woywode, Michael


Document Type: Book chapter
Year of publication: 2013
Book title: Internationales Management
The title of a journal, publication series: UTB
Volume: 8481
Page range: 560-567
Author/Publisher of the book
(only the first ones mentioned)
:
Perlitz, Manfred
Place of publication: Konstanz [u.a.]
Publishing house: UVK-Verl.-Ges. [u.a.]
ISBN: 978-3-8252-8481-7
Publication language: German
Institution: Business School > Mittelstandsforschung u. Entrepreneurship (Woywode)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Nuneva, Adriana M. ; Crisand, Marcel ; Woywode, Michael (2013) Fallstudie: Weltweite Markenführung am Beispiel der Heidelberger Druckmaschinen AG. Perlitz, Manfred Internationales Management UTB Konstanz [u.a.] 8481 560-567 [Book chapter]


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