Salespersons' market intelligence activities in new product development


Rauch, Andreas ; Kuester, Sabine



Document Type: Conference or workshop publication
Year of publication: 2015
Book title: Proceedings of the 22nd Innovation & Product Development Management Conference : Copenhagen, Denmark, June 14-16, 2015
Page range: 173-174
Date of the conference: June 14-16, 2015
Publisher: Michelante, Graziella
Place of publication: Brussels
Publishing house: EIASM
ISSN: 1998-7374
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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BASE: Rauch, Andreas ; Kuester, Sabine

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ORCID: Rauch, Andreas ; Kuester, Sabine ORCID: 0000-0003-0985-2288

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