Marken erfolgreich gestalten


Aaker, David A. ; Stahl, Florian ; Stöckle, Felix



DOI: https://doi.org/10.1007/978-3-658-06386-3
Document Type: Book
Year of publication: 2015
Place of publication: Wiesbaden
Publishing house: Springer Gabler
ISBN: 978-3-658-06385-6 , 978-3-658-06386-3
Publication language: German
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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