Strategic grading in the product acquisition process of a reverse supply chain

Hahler, Stefan ; Fleischmann, Moritz

SH+MF SSRN-id2636729 7-15.pdf - Published

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URN: urn:nbn:de:bsz:180-madoc-409726
Document Type: Working paper
Year of publication: 2015
Place of publication: Mannheim
Publication language: English
Institution: Business School > ABWL u. Logistik (Fleischmann 2009-)
Subject: 330 Economics
Classification: JEL: C61 , C72 , M11,
Keywords (English): Closed-loop supply chain , reverse logistics , used-product acquisition , sequential game
Abstract: Most recommerce providers have moved to a quality-dependent process for the acquisition of used products. They acquire the products via websites at which product holders submit upfront quality statements and receive quality-dependent acquisition prices for their used devices. Motivated by this development of reverse logistics practice, the aim of this paper is to analyse the product assessment process of a recommerce provider in detail. To this end, we first propose a sequential bargaining model with complete information which captures the individual behaviour of the recommerce provider and the product holder. We determine the optimal strategies of the product holder and the recommerce provider in this game. We find that the resulting strategies lead to an efficient allocation, although the recommerce provider can absorb most of the bargaining potential due to his last mover advantage. In a second step, we relax the assumption of complete information and include uncertainty about the product holder's residual product value. We show the trade-off underlying the recommerce provider's optimal counteroffer decision and analyse the optimal strategy, using a logistic regression approach on a real-life data set of nearly 60,000 product submissions. The results reveal a significant improvement potential, compared to the currently applied strategy.

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