Let the user speak : is feedback on Facebook a source of firms' innovation?


Bertschek, Irene ; Kesler, Reinhold


[img]
Preview
PDF
dp17015.pdf - Published

Download (448kB)

URL: https://ub-madoc.bib.uni-mannheim.de/42567
URN: urn:nbn:de:bsz:180-madoc-425676
Document Type: Working paper
Year of publication: 2017
The title of a journal, publication series: ZEW Discussion Papers
Volume: 17-015
Place of publication: Mannheim
Publication language: German
Institution: Sonstige Einrichtungen > ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
MADOC publication series: Veröffentlichungen des ZEW (Leibniz-Zentrum für Europäische Wirtschaftsforschung) > ZEW Discussion Papers
Subject: 330 Economics
Classification: JEL: D22 , L23 , O31,
Keywords (English): social media , knowledge sources , product innovation
Abstract: Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on Facebook play in the innovation process. We find that firms' adoption of a Facebook page as well as feedback from users are positively and significantly related to product innovations. Analysis of the content of Facebook posts and comments reveals that firms are more likely to introduce product innovations if they actively ask for feedback, while only negative user comments are positively and significantly related to innovation success. These results withstand a large set of robustness checks, including estimations that take potential endogeneity of firms' Facebook use into account.

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.




+ Citation Example and Export

Bertschek, Irene ; Kesler, Reinhold (2017) Let the user speak : is feedback on Facebook a source of firms' innovation? Open Access ZEW Discussion Papers Mannheim 17-015 [Working paper]
[img]
Preview


+ Search Authors in

+ Download Statistics

Downloads per month over past year

View more statistics



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item