Adding to the frugal innovation discourse: conceptualizing and measuring product frugality

Document Type:	Conference presentation
Year of publication:	2017
Conference title:	24th Innovation Product Development Management Conference
Location of the conference venue:	Reykjavik, Iceland
Date of the conference:	11.-13.06.2017
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Janda, Sergej von ; Shainesh, Gangadharan ; Kuester, Sabine ; Schuhmacher, Monika C.

Google Scholar: Janda, Sergej von ; Shainesh, Gangadharan ; Kuester, Sabine ; Schuhmacher, Monika C.

ORCID: Janda, Sergej von

; Shainesh, Gangadharan ; Kuester, Sabine

; Schuhmacher, Monika C.

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