Adding to the frugal innovation discourse: conceptualizing and measuring product frugality

Janda, Sergej von ; Shainesh, Gangadharan ; Kuester, Sabine ; Schuhmacher, Monika C.

Document Type: Conference presentation
Year of publication: 2017
Conference title: 24th Innovation Product Development Management Conference
Location of the conference venue: Reykjavik, Iceland
Date of the conference: 11.-13.06.2017
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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