Adding to the frugal innovation discourse: conceptualizing and measuring product frugality


Janda, Sergej von ; Shainesh, Gangadharan ; Kuester, Sabine ; Schuhmacher, Monika C.


Document Type: Conference presentation
Year of publication: 2017
Conference title: 24th Innovation Product Development Management Conference
Location of the conference venue: Reykjavik, Iceland
Date of the conference: 11.-13.06.2017
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Janda, Sergej von ORCID: 0000-0003-1183-429X ; Shainesh, Gangadharan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Schuhmacher, Monika C. Adding to the frugal innovation discourse: conceptualizing and measuring product frugality. (2017) 24th Innovation Product Development Management Conference (Reykjavik, Iceland) [Conference presentation]


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