Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions


Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2017
Conference title: Society for Judgment and Decision Making Conference 2017
Location of the conference venue: Vancouver, BC
Date of the conference: 10.-13.11.2017
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Viehrig, Ryan ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions. (2017) Society for Judgment and Decision Making Conference 2017 (Vancouver, BC) [Conference presentation]


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