Contagious! On the Role of Emotional Contagion in Innovation Adoption Decisions

Konya-Baumbach, Elisa ; Viehrig, Ryan ; Kuester, Sabine

Document Type: Conference presentation
Year of publication: 2017
Conference title: Society for Judgment and Decision Making Conference 2017
Location of the conference venue: Vancouver, BC
Date of the conference: 10.-13.11.2017
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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