Understanding technology adoption in the household context : a comparison of seven research models


Venkatesh, Viswanath ; Brown, Susan A. ; Höhle, Hartmut



URL: https://pdfs.semanticscholar.org/7851/9caaf026f905...
Additional URL: https://aisel.aisnet.org/ecis2012/35
Document Type: Conference or workshop publication
Year of publication: 2012
Book title: Proceedings of the 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012
Page range: Paper 35
Conference title: ECIS 2012
Location of the conference venue: Barcelona, Spain
Date of the conference: June 10-13, 2012
Publisher: Pries-Heje, Jan
Place of publication: Atlanta, GA
Publishing house: AISeL
ISBN: 978-84-88971-54-8
Publication language: English
Institution: Business School > Enterprise Systems (Höhle 2017-)
Subject: 004 Computer science, internet
330 Economics
Abstract: We first reviewed seven theoretical models that have been used to explain technology adoption and use, primarily in the workplace. Then, we examined the boundary conditions of prior models of technology adoption when applied to the household context using empirical data from 1,247 U.S. households. Those households that had adopted household technologies were surveyed regarding their use behavior. Non-adopters were surveyed regarding their purchase intentions. This allowed us to identify the most influential factors impacting a household's decision to purchase and use technologies. Our results showed that the model of adoption of technology in the household (MATH) provided the richest explanation of technology adoption and use in the household.

Dieser Datensatz wurde nicht während einer Tätigkeit an der Universität Mannheim veröffentlicht, dies ist eine Externe Publikation.




+ Citation Example and Export

Venkatesh, Viswanath ; Brown, Susan A. ; Höhle, Hartmut ORCID: 0000-0001-8117-0105 Understanding technology adoption in the household context : a comparison of seven research models. Pries-Heje, Jan Paper 35 In: Proceedings of the 20th European Conference on Information Systems, ECIS 2012, Barcelona, Spain, June 10-13, 2012 (2012) Atlanta, GA ECIS 2012 (Barcelona, Spain) [Conference or workshop publication]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item