We are (not) all the same! A differentiated look at the BOP consumer marketJanda, Sergej von ; Hillebrand, Christina ; Kuester, Sabine
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Janda, Sergej von
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Hillebrand, Christina
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Kuester, Sabine
Google Scholar: Janda, Sergej von ; Hillebrand, Christina ; Kuester, Sabine ORCID: Janda, Sergej von ![]() ![]()
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