Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time

Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

URL:	https://www.ama.org/academics/Documents/2018%20Win...
Document Type:	Conference or workshop publication
Year of publication:	2018
Book title:	Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	29
Page range:	A-15-A-16
Conference title:	AMA Winter Marketing Educators' Conference 2018
Location of the conference venue:	New Orleans, LA
Date of the conference:	February 23-25, 2018
Publisher:	Goldenberg, Jacob
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Assoc.
ISBN:	978-0-87757-367-8
ISSN:	1054-0806 , 0888-1839
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd

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ORCID: Lauer, Karin, Homburg, Christian and Vomberg, Arnd

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