Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time


Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd



URL: https://www.ama.org/academics/Documents/2018%20Win...
Document Type: Conference or workshop publication
Year of publication: 2018
Book title: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 29
Page range: A-15-A-16
Conference title: AMA Winter Marketing Educators' Conference 2018
Location of the conference venue: New Orleans, LA
Date of the conference: February 23-25, 2018
Publisher: Goldenberg, Jacob
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISBN: 978-0-87757-367-8
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time. Goldenberg, Jacob AMA Winter and Summer Educators' Conference Proceedings 29 A-15-A-16 In: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings (2018) Chicago, Ill. AMA Winter Marketing Educators' Conference 2018 (New Orleans, LA) [Conference or workshop publication]


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