Do consumers learn from dynamic pricing incidents? How different types of dynamic pricing affect consumer trust and search over time


Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd



URL: https://www.ama.org/academics/Documents/2018%20Win...
Document Type: Conference or workshop publication
Year of publication: 2018
Book title: Integrating paradigms in a world where marketing Is everywhere : 2018 AMA Winter Academic Conference : February 23-25, 2018, New Orleans, LA : proceedings
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 29
Page range: A-15-A-16
Conference title: AMA Winter Marketing Educators' Conference 2018
Location of the conference venue: New Orleans, LA
Date of the conference: February 23-25, 2018
Publisher: Goldenberg, Jacob
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISBN: 978-0-87757-367-8
ISSN: 1054-0806 , 0888-1839
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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