Organizing for successful customer reacquisition management


Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian


Document Type: Conference presentation
Year of publication: 2018
Conference title: 47th EMAC Annual Conference
Location of the conference venue: Glasgow, UK
Date of the conference: May 29-June 1, 2018
Publication language: English
Institution: Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject: 330 Economics




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Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian Organizing for successful customer reacquisition management. (2018) 47th EMAC Annual Conference (Glasgow, UK) [Conference presentation]


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