Organizing for successful customer reacquisition management

Document Type:	Conference presentation
Year of publication:	2018
Conference title:	47th EMAC Annual Conference
Location of the conference venue:	Glasgow, UK
Date of the conference:	May 29-June 1, 2018
Publication language:	English
Institution:	Business School > Empirische Forschungsmethoden (Juniorprofessur) (Vomberg 2014-2018)
Subject:	330 Economics

BASE: Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian

Google Scholar: Gwinner, Olivia ; Vomberg, Arnd ; Homburg, Christian

ORCID: Gwinner, Olivia, Vomberg, Arnd

and Homburg, Christian

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