How should companies set prices in offline and online channels? : comparing responses across consumer segments in a multichannel environmentLauer, Karin ; Homburg, Christian ; Vomberg, Arnd
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Lauer, Karin
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Homburg, Christian
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Vomberg, Arnd
Google Scholar: Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd ORCID: Lauer, Karin ; Homburg, Christian ; Vomberg, Arnd ![]()
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