Idea competitions in new service development: Co-creation with a certain consumer group


Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee



DOI: https://doi.org/10.1007/978-3-319-50008-9_118
URL: https://link.springer.com/chapter/10.1007/978-3-31...
Document Type: Conference or workshop publication
Year of publication: 2017
Book title: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress
Page range: 429-432
Conference title: 15th Biennial World Marketing Congress
Location of the conference venue: Reims, France
Date of the conference: July 19-23, 2011
Publisher: Campbell, Colin L.
Place of publication: Cham
Publishing house: Springer
ISBN: 978-3-319-50006-5 , 978-3-319-50008-9
ISSN: 2363-6165 , 2363-6173
Edition: Reprint from Original edition "Proceedings of the 15th Biennial World Marketing Congress"
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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