Idea competitions in new service development: Co-creation with a certain consumer group

DOI:	https://doi.org/10.1007/978-3-319-50008-9_118
URL:	https://link.springer.com/chapter/10.1007/978-3-31...
Document Type:	Conference or workshop publication
Year of publication:	2017
Book title:	The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World : Proceedings of the 2011 World Marketing Congress
Page range:	429-432
Conference title:	15th Biennial World Marketing Congress
Location of the conference venue:	Reims, France
Date of the conference:	July 19-23, 2011
Publisher:	Campbell, Colin L.
Place of publication:	Cham
Publishing house:	Springer
ISBN:	978-3-319-50006-5 , 978-3-319-50008-9
ISSN:	2363-6165 , 2363-6173
Edition:	Reprint from Original edition "Proceedings of the 15th Biennial World Marketing Congress"
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Flötotto, Dorothee

ORCID: Schuhmacher, Monika C., Kuester, Sabine

and Flötotto, Dorothee

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