Perception of complexity in pricing schemes – A conjoint-based approach


Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2015
Conference title: EMAC Conference 2015: Collaboration in Research
Location of the conference venue: Leuven, Belgium
Date of the conference: 26.-29.05.2015
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Schuhmacher, Monika C. ; Feurer, Sven ; Holthusen, Christoph ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Perception of complexity in pricing schemes – A conjoint-based approach. (2015) EMAC Conference 2015: Collaboration in Research (Leuven, Belgium) [Conference presentation]


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