How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness

Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine

Document Type: Conference presentation
Year of publication: 2015
Conference title: 44th EMAC Annual Conference 2015
Location of the conference venue: Leuven, Belgium
Date of the conference: 26.-29.05.2015
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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