How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness


Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2015
Conference title: 44th EMAC Annual Conference 2015
Location of the conference venue: Leuven, Belgium
Date of the conference: 26.-29.05.2015
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Feurer, Sven ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 How to develop appropriate pricing strategies for innovations: An input-process-output model of pricing team effectiveness. (2015) 44th EMAC Annual Conference 2015 (Leuven, Belgium) [Conference presentation]


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