Go-to-market-strategies for e-innovations: Propositions for future research

Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine

Document Type: Conference presentation
Year of publication: 2015
Conference title: 18th AMS World Marketing Congress
Location of the conference venue: Bari, Italy
Date of the conference: 14.-18.07.2015
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics

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