Go-to-market-strategies for e-innovations: Propositions for future research


Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine


Document Type: Conference presentation
Year of publication: 2015
Conference title: 18th AMS World Marketing Congress
Location of the conference venue: Bari, Italy
Date of the conference: 14.-18.07.2015
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 ; Schuhmacher, Monika C. ; Kuester, Sabine ORCID: 0000-0003-0985-2288 Go-to-market-strategies for e-innovations: Propositions for future research. (2015) 18th AMS World Marketing Congress (Bari, Italy) [Conference presentation]


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