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Determinants and consequences of firms’ perception by investors, consumers, and executives
Focke, Florens
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Document Type:
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Doctoral dissertation
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Year of publication:
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2016
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Place of publication:
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Mannheim
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University:
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Universität Mannheim
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Evaluator:
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Ruenzi, Stefan
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Date of oral examination:
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22 September 2016
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Publication language:
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English
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Institution:
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Business School > Internat. Finanzierung (Ruenzi 2009-)
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Subject:
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330 Economics
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Classification:
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JEL:
G30 , M52 , G10 , G12 , G14 , M37 , M38,
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Subject headings (SWD):
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Chief Executive Officer , Firmenimage , Werbung
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Keywords (English):
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CEO compensation , firm prestige , Advertising , Investor Attention, Returns , Media , Newspapers
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Abstract:
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The way firms are perceived internally and externally is relevant in many domains. For instance, the degree of investor attention can have an impact on the firm’s stock market valuation, as can the representation of the firm in the news media. Moreover, the perception of the quality of a firm’s products by consumers determines sales, while the reputation of the firm among employees can have an effect on its ability to hire and retain qualified staff. In this dissertation, I investigate determinants and consequences of the perception of firms in all of these settings.
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 | Dieser Eintrag ist Teil der Universitätsbibliographie. |
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