Determinants and consequences of firms’ perception by investors, consumers, and executives

Focke, Florens

Document Type: Doctoral dissertation
Year of publication: 2016
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Ruenzi, Stefan
Date of oral examination: 22 September 2016
Publication language: English
Institution: Business School > Internat. Finanzierung (Ruenzi)
Subject: 330 Economics
Classification: JEL: G30 , M52 , G10 , G12 , G14 , M37 , M38,
Subject headings (SWD): Chief Executive Officer , Firmenimage , Werbung
Keywords (English): CEO compensation , firm prestige , Advertising , Investor Attention, Returns , Media , Newspapers
Abstract: The way firms are perceived internally and externally is relevant in many domains. For instance, the degree of investor attention can have an impact on the firm’s stock market valuation, as can the representation of the firm in the news media. Moreover, the perception of the quality of a firm’s products by consumers determines sales, while the reputation of the firm among employees can have an effect on its ability to hire and retain qualified staff. In this dissertation, I investigate determinants and consequences of the perception of firms in all of these settings.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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