The role of trust in personal information disclosure on health-related websites

Chen, Luoxia ; Zarifis, Alex ; Krönung, Julia

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URL:	https://ub-madoc.bib.uni-mannheim.de/47983
Additional URL:	https://aisel.aisnet.org/ecis2017_rp/50
URN:	urn:nbn:de:bsz:180-madoc-479839
Document Type:	Conference or workshop publication
Year of publication:	2017
Book title:	25th European Conference on Information Systems, ECIS 2017 : information systems for a smart, substainable and inclusive world, June 5-10, 2017, Guimarães, Portugal, proceedings
The title of a journal, publication series:	Proceedings of the European Conference on Information Systems (ECIS)
Issue number:	1
Page range:	771-786
Conference title:	ECIS 2017
Location of the conference venue:	Guimarães, Portugal
Date of the conference:	June 5-10, 2017
Publisher:	Ramos, Isabel
Place of publication:	Atlanta, GA
Publishing house:	AISeL
ISBN:	978-989-20-7655-3
Publication language:	English
Institution:	Business School > E-Business & E-Government (Juniorprofessur) (Krönung 2014-2019)
Subject:	650 Management
Individual keywords (German):	Weitergabe von Informationen , Vertrauen , Gesundheit , E-Commerce
Keywords (English):	Information disclosure , Trust, Health , e-Commerce
Abstract:	E-commerce adoption has been extensive but for some specialized areas it is still in the early stages. One such area is health-related websites where the sensitive issues around the consumer’s health extenuate the similar challenges faced in other areas of e-commerce. Disclosing personal information is necessary to fully utilize such health-related websites but consumer trust is required for this. This research proposes a model of the role of trust in personal information disclosure on health-related websites. This model identifies 10 factors grouped in three categories. The first category is dispositional factors including faith in humanity, trusting stance and privacy concern. the second category is situational factors including reputation and perceived risk. Lastly the third category is institutional factors including the perceived effectiveness of the privacy statement, third party certification, legal and regulation and security infrastructure. Low risk, reputation, effective privacy statement and privacy seals were found to facilitate trust. While institutional factors like the legal framework and regulation have an elevated role to keep the consumer safe in this context, lack of clarity on what they are leads to a weak perception of their value. Trust in the health-related website was found to positively influence the intention to disclose information.