Getting personal: Mobile marketing as a strategic tool for personalization

Barth, Madeline ; Kuester, Sabine ; Konya-Baumbach, Elisa

Document Type: Conference presentation
Year of publication: 2018
Conference title: EMAC 31st Doctoral Colloquium
Location of the conference venue: Glasgow, UK
Date of the conference: May 27-29, 2018
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics

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