Getting personal: Mobile marketing as a strategic tool for personalization


Barth, Madeline ; Kuester, Sabine ; Konya-Baumbach, Elisa


Document Type: Conference presentation
Year of publication: 2018
Conference title: EMAC 31st Doctoral Colloquium
Location of the conference venue: Glasgow, UK
Date of the conference: May 27-29, 2018
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




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Barth, Madeline ; Kuester, Sabine ORCID: 0000-0003-0985-2288 ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Getting personal: Mobile marketing as a strategic tool for personalization. (2018) EMAC 31st Doctoral Colloquium (Glasgow, UK) [Conference presentation]


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