Getting personal: Mobile marketing as a strategic tool for personalization

Document Type:	Conference presentation
Year of publication:	2018
Conference title:	EMAC 31st Doctoral Colloquium
Location of the conference venue:	Glasgow, UK
Date of the conference:	May 27-29, 2018
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics

BASE: Barth, Madeline ; Kuester, Sabine ; Konya-Baumbach, Elisa

Google Scholar: Barth, Madeline ; Kuester, Sabine ; Konya-Baumbach, Elisa

ORCID: Barth, Madeline ; Kuester, Sabine

; Konya-Baumbach, Elisa

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