Getting personal: Mobile marketing as a strategic tool for personalization


Barth, Madeline ; Kuester, Sabine ; Konya-Baumbach, Elisa



Document Type: Conference presentation
Year of publication: 2018
Conference title: EMAC 31st Doctoral Colloquium
Location of the conference venue: Glasgow, UK
Date of the conference: May 27-29, 2018
Publication language: English
Institution: Business School > ABWL, Marketing & Innovation (Kuester)
Subject: 330 Economics




Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item