The modest marketer: Do consumers ever assume that products last longer than marketers claim?Isaac, Mathew ; Konya-Baumbach, Elisa
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Isaac, Mathew ; Konya-Baumbach, Elisa ![]() |
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Isaac, Mathew
;
Konya-Baumbach, Elisa
Google Scholar: Isaac, Mathew ; Konya-Baumbach, Elisa
ORCID: Isaac, Mathew ; Konya-Baumbach, Elisa
ORCID: 0000-0002-7990-8542
Google Scholar: Isaac, Mathew ; Konya-Baumbach, Elisa
ORCID: Isaac, Mathew ; Konya-Baumbach, Elisa

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