Allow or block: Optimal strategies against ad-blockers in competitive markets


Gecer, Gökhan ; Kraus, Florian ; Yildirim, Pinar



Document Type: Conference presentation
Year of publication: 2020
Conference title: 4th Doctoral Workshop on The Economics of Digitization
Location of the conference venue: Toulouse, France
Date of the conference: 19.-20.05.2020
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics







Metadata export


Citation


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item