An empirical comparison of utility assessment programs

Kimbrough, Steven O. ; Weber, Martin

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Document Type: Article
Year of publication: 1994
The title of a journal, publication series: European Journal of Operational Research : EJOR
Volume: 75
Issue number: 3
Page range: 617-633
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier
ISSN: 0377-2217
Publication language: English
Institution: Business School > ABWL u. Finanzwirtschaft, insbes. Bankbetriebslehre (Weber -2017)
Subject: 150 Psychology
330 Economics
Keywords (English): Decision Experiment , Decision Support , Systems Decision theory , User interfaces , Direct manipulation interfaces
Abstract: This paper reports on an experimental investigation of the utility functions elicited by four different utility elicitation computer programs. We were able to confirm that decision making subjects will to a degree follow the recommendation of a utility elicitation program in contravention to the subject's intuitive judgments of preference. Further, we found systematic differences in this regard among the four programs. Programs that confront subjects with their inconsistencies and force a reworking of the subject's expressed preferences appear to produce utility functions with greater acceptance by decision makers. Similarly, programs that employ a direct manipulation style of interface also appear to result in greater acceptance by subjects of the utility functions elicited.

Dieser Eintrag ist Teil der Universitätsbibliographie.

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