Attribution of feature magnitudes is influenced by trained reading-writing direction

Hecker, Ulrich von ; Arjmandi Lari, Zahra ; Fazilat-Pour, Masoud ; Krumpholtz, Lea

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DOI:	https://doi.org/10.1080/20445911.2021.1978472
URL:	https://madoc.bib.uni-mannheim.de/60369
Weitere URL:	https://www.tandfonline.com/doi/10.1080/20445911.2...
URN:	urn:nbn:de:bsz:180-madoc-603698
Dokumenttyp:	Zeitschriftenartikel
Erscheinungsjahr:	2022
Titel einer Zeitschrift oder einer Reihe:	Journal of Cognitive Psychology
Band/Volume:	34
Heft/Issue:	2
Seitenbereich:	194-207
Ort der Veröffentlichung:	Abingdon
Verlag:	Routledge, Taylor & Francis Group
ISSN:	2044-5911 , 2044-592X
Sprache der Veröffentlichung:	Englisch
Einrichtung:	Fakultät für Sozialwissenschaften > Kognitive Psychologie (Seniorprofessur) (Erdfelder 2019-)
Bereits vorhandene Lizenz:	Creative Commons Namensnennung, nicht kommerziell, keine Bearbeitung 4.0 International (CC BY-NC-ND 4.0)
Fachgebiet:	150 Psychologie
Freie Schlagwörter (Englisch):	spatial processing , choice behaviour , consumer behaviour , presentation order , product advertising
Abstract:	Spatial configurations amongst stimuli can influence magnitude attributions. Someone's acquired reading and writing direction (RWD) can provide a spatial schema of primacy extending from left (maximum) to right (minimum) for Westerners and opposite for leftward RWD languages. Primacy information can be transformed into a magnitude attribution regarding a feature quality, perceiving an object as having “more” of a certain quality for Westerners when positioned left amongst two similar objects, likewise when positioned right for people with a right-to-left RWD. Results showed that native English speakers tended to attribute greater magnitude of a given feature in fictitious products displayed left within a pair, indicating which of two products was “most” representative of a certain quality (Experiment 1a) but they would randomly choose when asked which product represented “least” of the quality (Experiment 1b). A similar, but reversed pattern of effects was obtained for Farsi participants only familiar with Farsi (Experiment 2).