Following the crowd in times of crisis: Descriptive norms predict physical distancing, stockpiling, and prosocial behavior during the COVID-19 pandemic

Rudert, Selma Carolin ; Janke, Stefan

[img] PDF
rudert-janke-2021-following-the-crowd-in-times-of-crisis-descriptive-norms-predict-physical-distancing-stockpiling-and.pdf - Published

Download (417kB)

Additional URL:
URN: urn:nbn:de:bsz:180-madoc-610851
Document Type: Article
Year of publication: 2022
The title of a journal, publication series: Group Processes & Intergroup Relations : GPIR
Volume: 25
Issue number: 7
Page range: 1819-1835
Place of publication: London
Publishing house: Sage
ISSN: 1368-4302 , 1461-7188
Related URLs:
Publication language: English
Institution: School of Social Sciences > Pädagogische Psychologie (Dickhäuser 2008-)
Pre-existing license: Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 150 Psychology
Keywords (English): compliance , COVID-19 , descriptive norms , physical distancing , prosocial behavior , social influence , social norms , stockpiling
Abstract: Individuals engage in a variety of behavioral responses to cope with the COVID-19 pandemic, from complying with or transgressing against physical distancing regulations, to stockpiling or prosocial behavior. We predicted that particularly descriptive social norms are important in driving pandemic-related behavior as they offer guidelines in times of insecurity and crisis. To investigate this assumption, we conducted a longitudinal survey with two measurement points ( n = 1,907) in Germany during the spring of 2020. Results show that descriptive norms (perceived behavior of close others) positively predicted future transgression against distancing regulations, stockpiling, and prosocial behavior over time. In our analysis, we account for previous behavior as well as other potential predictors (subjective threat, personality). In sum, our findings highlight the power of descriptive norms in increasing compliance with pandemic-related regulations and promoting future prosocial behavior.

Social SustainabilitySDG 3: Good Health and Well-Being

Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

Metadata export


+ Search Authors in

+ Download Statistics

Downloads per month over past year

View more statistics

You have found an error? Please let us know about your desired correction here: E-Mail

Actions (login required)

Show item Show item