The modest marketer: Do consumers ever assume that products last longer than marketers claim?Isaac, Mathew ; Konya-Baumbach, Elisa
BASE:
Isaac, Mathew
;
Konya-Baumbach, Elisa
Google Scholar: Isaac, Mathew ; Konya-Baumbach, Elisa ORCID: Isaac, Mathew ; Konya-Baumbach, Elisa ORCID: 0000-0002-7990-8542 Page ViewsYou have found an error? Please let us know about your desired correction here: E-Mail Actions (login required)
|
|