|
A model-based approach to strategic demand management
for attended home delivery
Waßmuth, Katrin
;
Agatz, Niels
;
Fleischmann, Moritz
|
Document Type:
|
Conference presentation
|
|
Year of publication:
|
2022
|
|
Conference title:
|
Euro 2022
|
|
Location of the conference venue:
|
Espoo, Finland
|
|
Date of the conference:
|
03.-06.06.2022
|
|
Related URLs:
|
|
|
Publication language:
|
English
|
|
Institution:
|
Business School > ABWL u. Logistik (Fleischmann 2009-)
|
|
Subject:
|
330 Economics
|
|
Abstract:
|
In recent years, e-commerce is continuously growing and new business models and services are entering the home delivery market. For example, in the case of e-grocery, on-demand startups promise ’instant’ grocery delivery within a few minutes. This innovative service offering challenges many assumptions of existing fulfillment strategies. In this talk, we focus on attended home delivery, where the service provider and customer typically agree on a specific time window to ensure a successful delivery of the purchased goods. This step involves the customer directly in the service creation process. In managing the service offering, service providers thus face complex trade-offs between customer preferences and the efficiency of service execution. These trade-offs drive demand management decisions on various levels, from strategic design decisions to operational real-time control. While prescriptive analytics methods have been frequently applied to optimize demand management decisions on the operational and tactical level, model-based approaches for strategic service design are scarce to date.
In this talk, we present new ideas on how to apply prescriptive analytics to strategic demand management in order to profitably capture the demand potential for attended home delivery services.
|
 | Dieser Eintrag ist Teil der Universitätsbibliographie. |
 Search Authors in
BASE:
Waßmuth, Katrin
;
Agatz, Niels
;
Fleischmann, Moritz
Google Scholar:
Waßmuth, Katrin
;
Agatz, Niels
;
Fleischmann, Moritz
ORCID:
Waßmuth, Katrin  ORCID: https://orcid.org/0000-0001-7894-1757, Agatz, Niels and Fleischmann, Moritz
You have found an error? Please let us know about your desired correction here: E-Mail
Actions (login required)
 |
Show item |
|
|
