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Do energy-saving nudges deliver during high-price periods? Field experimental evidence from the European Energy Crisis
Tinnefeld, Vicky
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Kesternich, Martin
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Werthschulte, Madeline
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URN:
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urn:nbn:de:bsz:180-madoc-715831
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Dokumenttyp:
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Arbeitspapier
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Erscheinungsjahr:
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2025
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Titel einer Zeitschrift oder einer Reihe:
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ZEW Discussion Papers
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Band/Volume:
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25-060
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Ort der Veröffentlichung:
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Mannheim
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Sprache der Veröffentlichung:
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Englisch
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Einrichtung:
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Sonstige Einrichtungen > ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
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MADOC-Schriftenreihe:
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Veröffentlichungen des ZEW (Leibniz-Zentrum für Europäische Wirtschaftsforschung) > ZEW Discussion Papers
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Fachgebiet:
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330 Wirtschaft
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Fachklassifikation:
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JEL:
C93 , D04 , D91 , Q41,
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Freie Schlagwörter (Englisch):
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residential energy savings , energy crisis , behavioral interventions , survey data , field experiment
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Abstract:
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Urged by the European Energy Crisis and the threatening consequences of severe natural gas shortages, energy providers launched gas-saving initiatives incorporating financial incentives to reduce residential natural gas consumption. In collaboration with one of Germany’s largest energy providers, we conducted a natural field experiment (N = 2,598) to evaluate the effectiveness of a behaviorally-guided co-design of such a gas-saving initiative by implementing two established behavioral instruments – reminders of gas saving intentions and descriptive norm feedback. Our findings show limited effectiveness of the behavioural instruments during the high-price period. The feedback risks a “boomerang effect” among households with above-average initial savings, who reduce their conservation efforts in response. The reminder does not significantly enhance savings in our main specifications, yet, realizes 1 percentage point savings in alternate models refining for outliers. Potential mechanisms include a significant intention-action gap and misperceived effectiveness of energy-saving actions, which are not alleviated by the reminder.
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 | Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt. |
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