Firms' disclosure of university ties on their website: An explorative analysis of its role for innovation performance


Krieger, Bastian ; Scrofani, Stefania ; Strecke, Linus


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URN: urn:nbn:de:bsz:180-madoc-716000
Dokumenttyp: Arbeitspapier
Erscheinungsjahr: 2025
Titel einer Zeitschrift oder einer Reihe: ZEW Discussion Papers
Band/Volume: 25-061
Ort der Veröffentlichung: Mannheim
Sprache der Veröffentlichung: Englisch
Einrichtung: Sonstige Einrichtungen > ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung
MADOC-Schriftenreihe: Veröffentlichungen des ZEW (Leibniz-Zentrum für Europäische Wirtschaftsforschung) > ZEW Discussion Papers
Fachgebiet: 330 Wirtschaft
Fachklassifikation: JEL: O31 , 032 , O36,
Freie Schlagwörter (Englisch): university-industry transfer , innovation performance , signaling
Abstract: This paper explores a novel web-based indicator to examine how firms’ disclosure of university ties on their websites shapes their innovation performance. First, using data from the German Community Innovation Survey 2023 and the Tenders Electronic Daily database, combined with firms’ discloser of university ties on their website provided by ISTARI.AI, we investigate the indicator’s properties by comparing the most frequently disclosed types of university ties: innovation collaborations, university customers, and employee education, with firms’ survey responses and their procurement contracts. Second, we analyze how website disclosure of university ties relates to firms’ revenues from new or significantly improved products or services, applying Ordinary Least Squares, a Control Function, and Lewbel Instrumental Variable approach. In sum, the website disclosure of ties with universities is significantly associated with its related survey items and procurement contracts. Moreover, website disclosures show no consistent association with revenues from innovations new-to-the-firm. A consistent statistically significant relationship emerges only for small firms, where website disclosures are associated with higher revenues from market novelties. These findings suggest that our web-based indicator captures ties between firms and universities and that disclosing these ties on firms’ websites may influence the market success of their novel products.




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