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2023

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Schauerte, Nico ; Krakowski, Sebastian ; Ingram Bogusz, Claire ; Gijsenberg, Maarten ; Bleier, Alexander (2023) The cold-start problem in nascent AI strategy: Kickstarting data network effects. Open Access Journal of Business Research : JBR New York, NY 168 Article 114236 1-10 [Article]
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Vomberg, Arnd ORCID: 0000-0002-1045-7413 (2023) Dynamic pricing process: How to transition from fixed to dynamic pricing? Liozu, Stephan ; Hinterhuber, Andreas Digital pricing strategy : capturing value from digital innovations London 27-38 [Book chapter]

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Alavi, Sascha ; Oproiescu, Alexandru The cold start problem in algorithm-based CRM: Kickstarting network effects by pvercoming replacement threats. (2023) EMAC 2023, annual conference (Odense, Denmark) [Conference presentation]

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Homburg, Christian ; Sarantopoulos, Panagiotis Algorithmic pricing: Consumer reactions and effective retailer responses. (2023) TPM 2023, Theory + Practice in Marketing (Lausanne, Switzerland) [Conference presentation]

2022

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Homburg, Christian ; Sarantopoulos, Panagiotis Dynamic pricing: Consumer reactions and effective retailer responses. (2022) EMAC 2022, European Marketing Academy Conference (Budapest, Hungary) [Conference presentation]

2021

Vomberg, Arnd ORCID: 0000-0002-1045-7413 (2021) Pricing in the digital age: A roadmap to becoming a dynamic pricing retailer. Bijmolt, Tammo ; Broekhuizen, Thijs ; Baalmans, Bas ; Fabian, Nicolai The digital transformation handbook – From academic research to practical insights Groningen 1-21 [Book chapter]

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Klarmann, Martin (2021) Crafting survey research: A systematic process for conducting survey research. Homburg, Christian ; Klarmann, Martin ; Vomberg, Arnd ORCID: 0000-0002-1045-7413 Handbook of market research Cham 1-53 [Book chapter]

2020

Vomberg, Arnd ORCID: 0000-0002-1045-7413 ; Lauer, Karin ; Weitkämper, Karen (2020) Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen. Kollmann, Tobias Handbuch Digitale Wirtschaft Wiesbaden 1 653-677 [Book chapter]

This list was created automatically on Mon Apr 15 05:30:58 2024 CEST