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Citation
Faculties and Departments
(49492)
Business School
(11782)
Digitales Marketing u. Marketing Transformation (Vomberg 2021-)
(8)
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2023
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2022
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2021
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2020
2023
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Schauerte, Nico
;
Krakowski, Sebastian
;
Ingram Bogusz, Claire
;
Gijsenberg, Maarten
;
Bleier, Alexander
(2023)
The cold-start problem in nascent AI strategy: Kickstarting data network effects.
Journal of Business Research : JBR New York, NY 168 Article 114236 1-10 [Article]
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
(2023)
Dynamic pricing process: How to transition from fixed to dynamic pricing?
Liozu, Stephan
;
Hinterhuber, Andreas
Digital pricing strategy : capturing value from digital innovations London 27-38 [Book chapter]
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Alavi, Sascha
;
Oproiescu, Alexandru
The cold start problem in algorithm-based CRM: Kickstarting network effects by pvercoming replacement threats.
(2023) EMAC 2023, annual conference (Odense, Denmark) [Conference presentation]
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Homburg, Christian
;
Sarantopoulos, Panagiotis
Algorithmic pricing: Consumer reactions and effective retailer responses.
(2023) TPM 2023, Theory + Practice in Marketing (Lausanne, Switzerland) [Conference presentation]
2022
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Homburg, Christian
;
Sarantopoulos, Panagiotis
Dynamic pricing: Consumer reactions and effective retailer responses.
(2022) EMAC 2022, European Marketing Academy Conference (Budapest, Hungary) [Conference presentation]
2021
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
(2021)
Pricing in the digital age: A roadmap to becoming a dynamic pricing retailer.
Bijmolt, Tammo
;
Broekhuizen, Thijs
;
Baalmans, Bas
;
Fabian, Nicolai
The digital transformation handbook – From academic research to practical insights Groningen 1-21 [Book chapter]
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Klarmann, Martin
(2021)
Crafting survey research: A systematic process for conducting survey research.
Homburg, Christian
;
Klarmann, Martin
;
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
Handbook of market research Cham 1-53 [Book chapter]
2020
Vomberg, Arnd
ORCID: 0000-0002-1045-7413
;
Lauer, Karin
;
Weitkämper, Karen
(2020)
Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen.
Kollmann, Tobias
Handbuch Digitale Wirtschaft Wiesbaden 1 653-677 [Book chapter]
This list was created automatically on
Sat Oct 12 05:51:42 2024 CEST