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2014

Albrecht, Carmen-Maria ; Hattula, Stefan ; Bornemann, Torsten ; Hoyer, Wayne D. Asymmetric Effects of Causal Attribution in Service Encounters. Bigné Alcañiz, J. Enrique The Proceedings of the 43rd EMAC Conference 165 In: Paradigm shifts & interactions : conference proceedings : EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6 (2014) Brussels [Conference or workshop publication]

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