Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Albrecht, Carmen-MariaCan Brands Do Harm? Antecedents to and Consequences of Adolescents' Perceived Brand Stress.Mohr, Jakki J.
AMA Winter and Summer Educators' Conference Proceedings
18
359-360
In: AMA Summer Educators' Conference 2007: Enhancing Knowledge Development in Marketing : proceedings of a meeting held 3-6 August 2007, Washington, DC
(2007)
Red Hook, NY
[Konferenzveröffentlichung]
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