Veit, Daniel J. ; Peslova, EvaThe value of tradable electronic services in global business markets: Towards a conceptual model.Srinivasan, Raji
AMA Educators' Proceedings
22
338-339
In: AMA Winter Educators' Conference 2011: Marketing Theory and Applications : Proceedings of a meeting held 18-20 February 2011, Austin, Texas, USA
(2011)
Chicago, IL ; Red Hook, NY
AMA Winter Educators' Conference 2011
(Austin, TX)
[Konferenzveröffentlichung]
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