Albrecht, Carmen-Maria ; Bauer, Hans H.Measuring brand stress and identifying consumers' coping strategies: An exploratory study in Germany.Sharma, Dheeraj
22-23
In: Cultural perspectives in a global marketplace : proceedings of the 2010 Cultural Perspecives in Merketing Conference; Lille France July 16, 2010
(2015)
Cham
2010 Academy of Marketing Science Cultural Perspectives in Marketing (CPM) Conference
(Lille, France)
[Konferenzveröffentlichung]
Diese Liste wurde am Sat Feb 22 01:42:03 2025 CET automatisch erstellt.
